Fashion brand Forever 21 has made a foray into the Indian retail market, opening a 10,000 square feet flagship store in New Delhi.

The store was inaugurated by Bollywood’s sultry actress Bipasha Basu and Forever 21’s president, Alex Ok.

“Forever 21 has been one of the hottest retailers in the US over the last several years and we are very excited to announce our entry into the Indian market.” said Don Chang, owner and founder of Forever 21. “The Indian women truly understand and appreciate fashion and opening of Forever 21 will encourage fashionistas to give into their style desires and will provide them a much needed “Fashion Stimulus.”

The new store at Ambience mall, Vasant Kunj, will showcase the entire line of Forever 21’s apparel and footwear.