INDIA: Salomon Leaps Into Footwear Market
Leading sportswear brand Salomon is to launch its collection of footwear and bags in some of India's top stores next month, it announced on Tuesday. Salomon, now a division of adidas, will enter the Indian market in January, revealed adidas India's general manager of marketing, Harish Doraiswamy. He added that the company would be going for "unconventional marketing initiatives".