JAPAN: Innovative Finishes Spearhead European Export Drive
For many years Japan has been a major target for European textile exporters. But now leading Japanese weavers are keen to expand textile sales into Europe - with innovative finish techniques seen as the key to winning new customers. Typical of this trend is the latest collection from Nippon High Pile which employs distressing, stamping, burn-outs, brushing and prints over jacquard knits to lend added character to its next winter's fake fur and velvets collection.