JAPAN: Uniqlo to rebrand underwear under AIRism brand
Casual clothing retailer Uniqlo plans to unify its spring and summer underwear ranges under the new brand AIRism, after identifying the functional innerwear category as a strategic product line.
Casual clothing retailer Uniqlo plans to unify its spring and summer underwear ranges under the new brand AIRism, after identifying the functional innerwear category as a strategic product line.