Jellibeans explained that its StyleDocs SaaS solution allows suppliers to integrate their ecommerce site into its jelli.studio, and leverage its AI-enabled intelligence database.

The company added StyleDocs suggests on-trend collections that may improve the sellability of products they develop for clients or for their in-house brands.

Jelli.studio is said to be best known for its algorithm, which analyses a brand’s signature collection to predict and recommend the most sought after fashion styles that may improve their bottom line and supply chain efficiency.

The company highlighted that StyleDocs can be leveraged by suppliers working with brands to adjust production in line with customer demand and trends and optimise their inventory levels, while brands can hone in on the development of products that have a higher probability of succeeding within its particular market segment.

As a result, suppliers are better aligned with the brand’s sales cycles and marketing strategies, leading to more synchronised order processing and fulfilment between the two.

The company claimed that StyleDocs’ solution enables users to gather insights from an algorithm that has been optimised on more than 10 million products, and 100+ data sources including outlets, retailers, fashion brands, resellers, and Web 3.0.

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Jellibeans CEO and co-founder Joanne Chow said: “The launch of jelli.studio’s StyleDocs tool is a game changer and an indispensable resource for the digital age. It levels the playing field for traditional suppliers with aspirations to level up and optimise their bottom lines with the support of our industry-leading data and AI-driven analytics for their digital transformation.”

Earlier this month Just Style was invited to tour the new Digital Transformation Centre (DDM), a project funded by the Istanbul Apparel Exporters Association (IHKIB) which aims to increase the digital skills of small and medium-sized enterprises (SMEs) and innovative entrepreneurs operating in the ready-to-wear and textiles sectors.