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January 16, 2020

Jim Pisani to step down as Timberland brand president

Jim Pisani is to step down as global brand president of Timberland after three and a half years in the role.

By Beth Wright

Jim Pisani is to step down as global brand president of Timberland after three and a half years in the role.

Pisani, who was appointed to the position in August 2016, led significant initiatives that strengthened the brand’s global position and competitiveness, according to parent company VF Corporation.

He led the reorganisation of Timberland’s leadership team and drove the process to establish an evolved brand strategy and creative vision for the brand. Pisani also instituted measures that globalised the brand’s operations with improved collaboration across all functions and regions.

“Jim is an extremely talented leader who has left an indelible mark on the Timberland brand and VF overall during his time here,” said Martino Scabbia Guerrini, group president, EMEA for VF Corporation. “Today we have a strong foundation and leadership team in place to guide us into the future. We understand and support Jim’s decision, and are grateful for his service.”

Pisani, who plans to move to the Midwest US to be closer to his family, joined VF in 2008 as president of VF’s licensed sports group, which included the Majestic brand. He was appointed to global brand president of Timberland following VF’s divestiture of the VF’s licensed sports group business in 2016. 

A search for Pisani’s replacement is underway, with Guerrini serving as acting global brand president for Timberland. Guerrini, who has overseen the Timberland brand globally since January 2018, will partner closely with Pisani during the transition period to ensure seamless continuity in the brand’s global operations.

“We are firmly committed to finding the right person for this role – someone who brings deep industry experience and embodies Timberland’s culture and commitment to social and environmental responsibility,” Guerrini added.

VF Corp is one of the world’s largest apparel, footwear and accessories companies and boasts a diverse portfolio of brands, including three – Vans, The North Face, Timberland – whose annual revenues exceed US$1bn. 

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