The John Lewis Partnership has partnered with Google Cloud, which aims to help organisations to digitally transform, on a deal worth £100m ($127m) to provide customers with even more tailored and personalised experiences. 

The deal which includes both UK fashion and homeware retailer John Lewis and UK supermarket Waitrose, will mean more of the organisation’s technology will migrate to Google Cloud, harnessing the cloud provider’s latest and most innovative technologies, including advanced artificial intelligence (AI) and machine learning (ML).

The agreement represents a major expansion on the relationship established between the two companies back in 2012.

John Lewis Partnership‘s chief transformation and technology officer Zak Mian said: “Today’s announcement marks a significant step in transforming our technology, and ensures that our partners have the best tools to provide our customers with even more personalised experiences, across all our channels.”

Google Cloud CEO Thomas Kurian added: “By turning to Google Cloud’s leading AI and ML tools, John Lewis will help transform the Partner experience, which in turn will deliver a better and more seamless experience for its customers.”

It is hoped this integration of tools will empower the John Lewis Partnership workforce to enhance efficiency, allocate more time towards customer engagement, and effectively leverage data insights for refining product and service curation.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The investment in Google Cloud is part of John Lewis Partnership’s transformation strategy and with Google Cloud, it wants to take its retail experience to new heights by spanning both physical stores and digital platforms, including, and introducing a new pan-Partnership loyalty programme in 2024.

John Lewis Partnership CEO Nish Kankiwala said: “Investing in cutting-edge technology is not just a choice, it’s a necessity for a modern retailer like us. Core to our strategy is building our technology infrastructure for the long term, drawing on the latest innovations to benefit our customers.”

The John Lewis Partnership said it was the first UK retailer to have net-zero science based targets validated by the Science Based Targets initiative (SBTI) in June 2023.