Joor, ISPO Munich bridge gap between sports, fashion in new partnership

Digital wholesale ecosystem, JOOR and sports trade fair, ISPO Munich have partnered to foster business growth within the domains of sports, outdoor activities and lifestyle products.

Joor plans to attend the ISPO Munich event taking place from 28-30 November. Credit: Shutterstock

In a development within the global wholesale sports industry, Joor and ISPO Munich, have formalised a long-term partnership to leverage Joor’s digital wholesale platform and extensive global network to enhance and expand the digital selling opportunities accessible to ISPO brands.

The alliance between ISPO Munich and the wholesale platform introduces a beneficial digital dimension to the trade fair, bridging the divide between sports and outdoor brands and fashion and lifestyle retailers via the digital platform.

“As a platform and ecosystem for the international sports industry, our goal is to find and develop relevant products and innovative services for our industries,” said Christoph Rapp, head of sales at the ISPO group.

“This also includes a digital extension of physical trade fairs. Joor brings significant added value to our community, with their extensive network and robust digital offering.”

Kristin Savilia, CEO of Joor added: “We recognise the value Joor’s digital solution brings to brands across all categories and, through this partnership, we are expanding our footprint in the Sports and Outdoor industry. Joor’s innovative technology will digitalise ISPO Munich’s event and enhance opportunities for participating brands.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Just Style.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

In July, Joor found through a survey that nearly three-quarters of brands (74%) reported wholesale made up over half of their sales with the majority of brands (51%) ranking wholesale as their top channel for investment, over e-commerce and DTC retail stores.

In July, Data collected from Joor revealed that the global unisex fashion category had grown 46% since 2022. The trend was particularly apparent in Joor’s unisex handbags and accessories category, which had expanded by 69% compared to 2022. In the same period, unisex apparel had increased by 28% and unisex footwear had increased by 25%.