French luxury goods group Kering has outlined its next steps towards a circular economy, including designing products and materials that are durable and can be made again.

The plans are outlined in a new report called ‘Coming Full Circle’,  and include supporting new business models designed to keep clothes in circulation for the longest possible time.

“Moving away from the conventional model of “take-make-waste” is not only about recycling, but about rethinking the way we produce, use and extend the life of resources and products. Our circularity approach is completely aligned and in tune with our climate and biodiversity strategies. The three work together to create our framework for action,” Kering says in the report.

Other steps will include accelerating the transition to regenerative farming practices linked to science-based research, and improving the health of ecosystems as well as the livelihoods of those who work on the land; and expanding its repair services.

“We are shifting our production practices to reduce waste, reduce energy and water use, and to eliminate microfibre leakage and single-use plastics,” it adds.

“As a business, we see the circular economy as an opportunity to create an industry fit for purpose for future generations, that works with nature rather than against it. We mean business and have set a series of targets to keep us on track: zero product destruction; 100%  renewable energy by 2022; zero single-use plastics by 2025; 100% of raw materials to comply with the Kering Standards by 2025; zero microfibre leakage by 2030.”

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The group also highlights the importance of collaboration, noting: “This is about working together, not just for our brands at Kering but as an industry. We need open-source solutions and collective action.”

Kering is collaborating with a range of experts from The Microfibre Consortium to the Apparel Impact Institute, Fashion for Good, and the Ellen MacArthur Foundation.

“We are engaging openly with Italy’s leading environmental NGO Legambiente to ensure that our actions are underpinned by transparent auditing and that they ultimately lead to a shift in the way we operate, so that we can achieve the ultimate goal for a circular system – decoupling our economic development from the consumption of finite resources,” it adds.

The report follows news in January that Kering has partnered with Conservation International to launch a new fund that aims to turn 1m hectares of farms and landscapes producing raw materials in fashion supply chains to regenerative agricultural practices over the next five years.

Click here to access the report in full.