Digital textile printing technology specialist Kornit Digital is taking another step towards on-demand apparel production with the acquisition of Custom Gateway workflow software.

“With Custom Gateway, Kornit will revolutionise on-demand digital textile production with a unique end-to-end solution, giving us a powerful competitive advantage in the market,” claims Ronen Samuel, Kornit Digital CEO.

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Custom Gateway provides cloud-based software workflow solutions that handle all steps in on-demand production business models.

The platform is used by over 300 leading sports, fashion, and content brands – including the UK’s largest fashion retailer Next.

It enables content sourcing, creation, content management, and display at the front end. Orders created are captured by a robust order management system and are directed to the appropriate back-end production sites using sophisticated algorithms. 

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Once orders proceed to the production floor, they are smartly routed and managed, to allow for efficient on-demand production on a mass scale. 

The entire process from order creation to shipment is enriched with integrations to existing IT environments, data-driven decisioning, and business intelligence analytics. 

By seamlessly connecting front-end (online or other storefront) to the most suitable back-end (on-demand production and logistics operation), “the technology enables customers to realise the full efficiency, scalability, and profitability benefits of digitisation,” Kornit claims. 

“Together, we will provide global brands and fulfillers optimal control of their business, ensuring swift, socially responsible fulfillment, and in a profitable model that produces and ships orders in real time, without excess inventory or labour,” adds Andrew Talbot, Custom Gateway CEO.