Intimate apparel brand Leading Lady has selected an all-in-one business system to improve responsiveness and advance online sales growth.

The company has replaced a legacy ERP system with the next-generation Simparel Enterprise solution at its Beachwood, Ohio headquarters.

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After going live on the new system in just six months, the wholesaler and direct-to-consumer e-tailer of lingerie, nursing, maternity, and sleepwear products says it is already enjoying improved system performance and integration across its omnichannel operations.

“To better meet the fast-changing needs of our partners and customers, we knew that we needed a more flexible, responsive, and connected business system,” explains COO Chong Mi Kim. “After a thorough evaluation, we chose Simparel because it gave us not only the capabilities we were looking for but a more modern and scalable platform that provided easy integration with our e-commerce partners. We found in Simparel a system that can grow with us and is backed by a team of knowledgeable and committed industry professionals.”

Founded in 1939, family-owned and operated Leading Lady is a premier maternity, nursing and full-figure intimate apparel company. The full collection is available online, at Amazon, and in select retailers nationwide.

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About 30 team members at the company will use the Simparel software to manage product development, sourcing, supply chain management, logistics, warehousing, order fulfillment, EDI communications, financials and other mission-critical processes across their entire business.

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It is also leveraging the system’s built-in integration with Amazon.com and other e-commerce channels.