Intimate apparel brand Leading Lady has selected an all-in-one business system to improve responsiveness and advance online sales growth.
The company has replaced a legacy ERP system with the next-generation Simparel Enterprise solution at its Beachwood, Ohio headquarters.
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After going live on the new system in just six months, the wholesaler and direct-to-consumer e-tailer of lingerie, nursing, maternity, and sleepwear products says it is already enjoying improved system performance and integration across its omnichannel operations.
“To better meet the fast-changing needs of our partners and customers, we knew that we needed a more flexible, responsive, and connected business system,” explains COO Chong Mi Kim. “After a thorough evaluation, we chose Simparel because it gave us not only the capabilities we were looking for but a more modern and scalable platform that provided easy integration with our e-commerce partners. We found in Simparel a system that can grow with us and is backed by a team of knowledgeable and committed industry professionals.”
Founded in 1939, family-owned and operated Leading Lady is a premier maternity, nursing and full-figure intimate apparel company. The full collection is available online, at Amazon, and in select retailers nationwide.
About 30 team members at the company will use the Simparel software to manage product development, sourcing, supply chain management, logistics, warehousing, order fulfillment, EDI communications, financials and other mission-critical processes across their entire business.
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By GlobalDataIt is also leveraging the system’s built-in integration with Amazon.com and other e-commerce channels.
