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Lenzing uses sustainably managed wood sources and renewable electricity to produce Lenzing Ecovero fibres.

The group said it has produced more than 300,000 tonnes of Lenzing Ecovero since it launched in 2017 and more than 500 brands globally have partnered with Ecovero to engage eco-conscious customers this year.

“As we celebrate our milestone of over 300,000 tons produced, we look forward to achieving even higher capacity in 2023 with the addition of a new site for Lenzing Ecovero fibre production,” says Caroline Ledl, head of product management textiles at Lenzing.

“With the increase in Lenzing Ecovero capacity, our value chain partners and brands can benefit from better fibre availability to support their sustainability targets at a very competitive cost. Through efficient supply chains and the support of our teams around the world, brands can keep the additional cost for transitioning from conventional viscose to eco-responsible viscose within a very small range.”

Earlier this year, the group opened what it said was the world’s largest lyocell plant in Thailand.

Brands that have used Lenzing Ecovero in their collections include Massimo Dutti, Lacoste, ba&sh, Zara, Mango, Tom Tailor and Lindex, denim brands American Eagle, Levi’s and Tommy Hilfiger, retail giants Kmart Australia, Target Australia, and Marks & Spencer, as well as brands such as Guess, Forever New, Shona Joy, Myntra, Calzedonia, Trenery, Arnhem, ELK, Mambo Australia and Mambo Surf De Luxe.

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“When we first launched the Lenzing Ecovero brand, there were only a few suppliers and brands who started their sustainable viscose journey with us. Five years later, Lenzing Ecovero fibres are now available through hundreds of yarn spinners in all major textile markets and have found their way into countless brand collections,” says Harold Weghorst, vice president of global marketing and branding at Lenzing AG.

“More and more brands choose Lenzing Ecovero not only for its strong sustainability credentials, but for the traceability and transparency we stand for. As concerns about greenwashing across the value chain continue to grow, it is increasingly important for brands to be able to confidently make their good choices visible.”