E-commerce measurement solutions firm MySize has teamed with Levi Strauss & Co to integrate its ID widget into the jeans giant’s Turkey business to help “drastically reduce” return rates.
MySize’s sizing solution utilises Levi’s size charts, product tables, GTIN, descriptions, and other relevant details, alongside MySize’s patented algorithms, to provide online shoppers with what it calls a highly accurate size recommendation. The easy-to-use, plug-and-play widget is seamlessly integrated into Levi’s site, enhancing customers’ online shopping experience and boosting their engagement levels and confidence in the brand, the firm says.
By empowering customers with their correct size, during the pilot project MySize has helped Levi’s reduce returns by 47%, saving the company on costly reverse logistics as well as strengthening Levi’s commitment to sustainability. With e-commerce returns leading to carbon dioxide emissions from reverse logistics, MySize’s return-stopping tech addresses the reason behind 70% of the issue and benefits the planet, as well as the bottom line.
“We started this project as a pilot and now the numbers are declining. It’s been a big success and that’s why we’ve entered into an ongoing agreement with MySize to continue to provide our customers with an easy, simple tool to generate their ideal fit,” says Ersin Arslan, managing director of Levi’s Turkey. “We’ve gotten to know our customers better, reduced the hassle, time and expense of merchandise returns and we’ve achieved all of it while becoming more sustainable. We’re beyond excited to continue this partnership and see it expanding for an even bigger impact at Levi’s in the near future.”
Ronen Luzon, CEO of MySize, adds: “The addition of Levi’s Turkey to our roster of major retail brands fully adopting our solution demonstrates the pressing need for sizing solutions and the immense impact that MySize in particular provides.”
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