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February 26, 2019

Leyou picks PLM to boost speed to market

By Beth Wright

Leyou, the Chinese children and baby fashion and accessories brand, has invested in a new PLM system to centralise resources and speed time to market.

The company has selected Centric Software’s Product Lifecycle Management (PLM) solution to further develop its digital infrastructure.

Leyou Babies to Kids (Leyou) was established in Beijing in 1999 and is a leading retail chain for baby, children and maternity wear in China. Leyou has an extensive brand portfolio including greatfamily, a high-end children’s apparel brand, and Ubee, which focuses on childcare and diaper products.

The company was the first retailer in China to adopt a sophisticated Enterprise Resource Planning (ERP) system. Its use of apps, online stores, and chain stores as part of an online and omnichannel business model provides one-stop professional service and what it calls a “convenient, integrated shopping experience for consumers”.

“Our brand was born digitally native however, we needed to take the company to the next level. As childrenswear now takes its cue from adult apparel trends, time to market gets faster and faster,” explains Gong Dingyu, brand founder at Leyou. “In the age of e-commerce, the response time of supply chains has to keep up with increasing consumer expectations and desire for newness. A digital management platform that encompasses all processes is necessary to centralise resources and react to market changes quickly and efficiently.”

After initially considering supply chain management solutions, Leyou realised that a PLM solution would be a more suitable investment for the company, as “only PLM can fully digitise information and connect operations across the entire product lifecycle to bring products to market quickly rather than focusing solely on the supply chain element.”

Gong adds the system will be of great value to the company and, once it is up and running, will enable the sharing of supply chain resources as well as human resources, while effectively integrating internal and external platforms.

“With this foundation in place, Leyou will be able to develop new product categories and expand on existing product categories more efficiently,” he says. 

Leyou is Centric’s 44th partner in China. 

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