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Swedish fashion retailer Lindex has appointed DHL Global Forwarding to manage freight distribution across its entire whole network of stores and e-commerce offering.

The air and ocean freight specialist of Deutsche Post DHL Group will manage freight consolidation and distribution to Lindex with cargo to be shipped from 240 factories managed by 140 suppliers around the world to one of three regional distribution centres in Sweden, the Czech Republic and Saudi Arabia.

The firm will also support Lindex on all issues relating to international supply chain with a particular focus on purchase order management, consolidation services, supply chain visibility and management reporting. As a result, DHL will oversee the ocean, air and rail transport for full and less than container load (FCL and LCL) of the entirety of the Swedish fashion chain’s cargo volumes from Asia to Europe and the Middle East. 

The Swedish fashion chain’s assortment is available in around 490 stores across 18 markets as well as via e-commerce in 30 countries.

“Thanks to DHL’s experience, know-how and excellent customer service, we have been able to maintain our position in the market through enhanced visibility, continued supply chain development and seamless operations at origin and destination,” says Maria Fransson, Lindex’s transportation and customs manager of the partnership. “Working with DHL again provides us with a high degree of a more reliable supply chain. Due to this optimisation we achieve cost savings and are able to focus attention on other areas of our network for improvement, such as growing the digital side of the business.”

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By GlobalData