Differential Brands Group, which owns Robert Graham and Swims, has named Lucky Brand executive, Matthew Fior, as president of the company’s Hudson Jeans brand.

Fior, who will take up his new role on Monday (10 April), previously served as chief merchandising officer at the jeans retailer, and has also held positions at Levi Strauss & Co and Gap Inc.

As president of Hudson Jeans, Fior will oversee day-to-day operations and work alongside founder and vice chairman Peter Kim to guide the brand’s planned strategic growth.

“We are thrilled to welcome Matthew Fior to Hudson Jeans,” says Michael Buckley, CEO of Differential Brands Group. “With an 18-year track record of driving growth, Matthew has a wealth of knowledge and experience as an industry leading merchant. Under his direction, we look forward to maximising the growth potential for Hudson’s consumer direct, international and licensing channels, executing on our premium omni-channel vision for the future, and capitalising on the brand’s wholesale department store and speciality store relationships.”

Meanwhile, Fior adds Hudson is “uniquely positioned” to expand beyond denim and become a lifestyle brand.

“I am thrilled to be joining the organisation to spearhead the charge,” he adds. “I look forward to working closely with the Hudson leadership team and the board of directors at Differential Brands Group to further build this product-led brand.”

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Last month, Differential Brands revealed it had moved to a loss in its fourth-quarter. For the period ended 31 December, net loss from continuing operations was US$4.9m, compared to net income from continuing operations of $0.7m for the prior year period.

US Q4 in brief – G-III Apparel, The Finish Line, Oxford Industries, Shoe Carnival