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April 22, 2020

Mango starts to reopen stores across Europe

Spanish fashion retailer Mango has reached a "turning point" in the Covid-19 crisis as it begins to reopen its stores across Europe and expects more than 620 locations will be open to the public by the end of the month. 

By Beth Wright

Spanish fashion retailer Mango has reached a “turning point” in the Covid-19 crisis as it begins to reopen its stores across Europe and expects more than 620 locations will be open to the public by the end of the month. 

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Stay ahead of the European apparel market

After witnessing a dip of 21.2% in 2020, the European apparel market has seen a significant growth of 22.7% in 2021. This comes as, despite lockdowns and social restrictions in the first half of the year, mass vaccination drives meant consumers returned to their workplaces and began reattending social occasions in the latter, putting money back into apparel. However, increasing inflation and costs of living in 2022 are severely affecting consumers’ discretionary incomes. It is now crucial for European brands to understand how shopping habits are changing in order to stay ahead of their competitors. The Apparel Market & Forecasts in Europe to 2025 report will help you:
  • Explore how different subsectors and countries are performing within the European apparel market, and which offer the most growth potential
  • Understand how European consumers' shopping behaviors have changed post-COVID-19
  • Find out which retailers are making the most gains, and what they are doing to remain competitive
  • Gain insight into the key trends affecting the European apparel market
Download this report now to get ahead of your competition and formulate winning business strategies.
by GlobalData
Enter your details here to receive your free Report.

In a statement, Mango says in countries such as Germany, Austria, and the Netherlands, local authorities have begun to relax lockdown restrictions.

The first stores to reopen have been in Austria and the Netherlands where the authorities have allowed four and 16 stores, respectively, to reopen. This week, Mango says it plans to reopen the remaining 16 stores it has in the Netherlands and another 42 stores in Germany.

A further 27 stores will also reopen in the Czech Republic, Latvia, Georgia, Cyprus, and Ukraine. 

These stores are in addition to 62 locations in 17 countries in which the Covid-19 pandemic has had a lower impact and which did not close their doors at any time. These include Finland, Norway, Sweden, South Korea, Indonesia, and Belarus. Similarly, there are another 53 stores in countries such as China, which have reopened in the last few weeks.

In total, Mango now has 135 stores open to the public and expects that this figure will increase by 483 during April, bringing the total to 621.

“Mango’s priority is the health of its employees and customers,” the retailer says. “In compliance with the local legislation, extraordinary safety and hygiene measures have been adopted in all its stores, among them limiting the number of customers in stores, continuous cleaning, limiting open times and supplying employees and customers with personal protective equipment.”

Mango has continued to sell online throughout the period, given that its distribution system has not been affected and deliveries are still being made (with the exception of some restricted areas). 

At the close of 2019, online sales accounted for almost 24% of Mango’s total turnover.

Click here to see how the outbreak of Covid-19 is impacting the global clothing industry.

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Free Report
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Stay ahead of the European apparel market

After witnessing a dip of 21.2% in 2020, the European apparel market has seen a significant growth of 22.7% in 2021. This comes as, despite lockdowns and social restrictions in the first half of the year, mass vaccination drives meant consumers returned to their workplaces and began reattending social occasions in the latter, putting money back into apparel. However, increasing inflation and costs of living in 2022 are severely affecting consumers’ discretionary incomes. It is now crucial for European brands to understand how shopping habits are changing in order to stay ahead of their competitors. The Apparel Market & Forecasts in Europe to 2025 report will help you:
  • Explore how different subsectors and countries are performing within the European apparel market, and which offer the most growth potential
  • Understand how European consumers' shopping behaviors have changed post-COVID-19
  • Find out which retailers are making the most gains, and what they are doing to remain competitive
  • Gain insight into the key trends affecting the European apparel market
Download this report now to get ahead of your competition and formulate winning business strategies.
by GlobalData
Enter your details here to receive your free Report.

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