This is the sixth investment to come on the heels of Mango StartUp Studio’s incursions into disruptive ventures since its inception in 2022. Credit: Mango

Mango StartUp Studio will invest in Flipflow, a Valencia-based start-up specialising in market analytics so it can learn first-hand how Mango operates and scales its business model.

As part of the agreement, Mango StartUp Studio will support Flipflow with a convertible equity loan, providing the necessary financial backing for the ambitious project aimed at transforming market analytics and business data monitoring.

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Entrepreneurs at Flipflow will gain insights into the inner workings of a large corporation, leveraging the Mango StartUp Studio accelerator programme.

Beyond financial support, the programme offers mentoring and advice sessions from Mango experts, enabling the Flipflow team to scale their business model and enhance their technology project.

Flipflow was founded in 2021, with its mission to empower brands, manufacturers, and distributors in the retail sector with a comprehensive dashboard offering an accurate, real-time view of product status, competitor landscape, and category dynamics in global marketplaces.

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Flipflow said it is “committed to creating a benchmark in market analytics and competitive intelligence to improve the management and monitoring of companies’ business data.”

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This is the sixth investment to come on the heels of Mango StartUp Studio’s incursions into disruptive ventures since its inception in 2022. Previous investments include Union Avatars, a technology start-up focusing on digital identity and avatar development, and Ziknes a 3D printing startup specialising in architectural and design components with sustainable materials.

Last week (25 January), Mango opened its first store on the Roblox gaming platform, which already features Swedish fashion brand H&M, German sports brand Puma and US apparel brand American Eagle Outfitters.

The Spanish retailer said its entry into ROBLOX would strengthen its commitment to digital innovation and the construction of an ecosystem able to offer differentiated experiences, products and services for its customers in the physical, digital and virtual worlds.