A further 35 brands, three producers, and two innovators have today (9 February) committed to the Pack4Good initiative which works with brands and innovators to address what Canopy calls the growing forest footprint of paper packaging.

Canopy launched Pack4Good in October 2019 in a bid to curb the world’s “voracious appetite” for packaging and to ensure that shipping boxes, wrappers, disposable cups, and other forest-based packaging originate from recycled inputs and Next Generation alternatives rather than the world’s ancient and endangered forests. Today, the initiative has 317 partners, all working together to speed Next Generation Solutions to market.

“The companies joining Pack4Good are demonstrating the type of ‘out-of-the-box’ leadership we need to see across the board — innovative thinking to transform unsustainable paper packaging supply chains, scale-up solutions, and save forests,” says Tamara Stark, Canopy campaigns director. “I’m excited to see progressive business leaders taking action to move these groundbreaking solutions from the margins to the mainstream.” 

Pack4Good partners included in today’s (9 February) announcement are committed to ensuring that, by the end of 2022, all their packaging is: free of ancient and endangered dorests; designed to reduce material use; maximising recycled and alternative next generation fibres (such as agricultural residues); and using FSC-certified wood when virgin forest fibre continues to be used.

“The importance of keeping forests intact is critical to help regenerate ecosystems and promote biodiversity. Mango is committed to be a part of this mission and we are happy to join Canopy to work towards this common goal. Consequently, Mango is working to ensure that our packaging and the origin of the fibers of our products don’t come from vital forest ecosystems,” says Beatriz Bayo, head of CSR at Mango.

Just Style spoke to Nicole Rycroft, founder and executive director of environmental non-profit Canopy, last summer after she was named one of the recipients of the 2021 US$3m Climate Breakthrough Award. She explained what the accolade means, and how she plans to use it to help accelerate apparel supply chains away from ancient and endangered forests.

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Meanwhile, Beatriz Bayo also recently spoke to Just Style about Mango’s corporate social responsibility (CSR) strategy and how the company is focusing on evolving a more circular business model.