Mexico-based custom activewear brand Xceed is making a foray into the North American market with the acquisition of US-based Peaks Apparel, a firm making customised sports apparel.
The acquisition includes distribution agreements and a licensing deal with the BrikL 3D and ecommerce platform for custom-made clothing and team purchasing. Xceed has already started the implementation of the new BrikL software platform with the expectation that the entire system will be fully live by June.
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“This is an exciting acquisition that supports our growth strategy,” says Xceed CEO Miguel Arvizu. “We will be able to leverage our established brand, production and distribution operation to further expand our market and channel penetration. We are ready to take the next steps in becoming a large-scale production hub for North America and the licensing and distribution agreements will get us there quickly.”
The merger is expected to be complete by the end of 2019, with Peaks taking the Xceed name and spearheading the expansion of the combined organisation into the US and Canadian markets.
“It is a little surreal to wake up one morning and know that you are now one of the largest and fastest growing brands in your market space,” says Jason Reinhardt, CEO and founder of Peaks Apparel. “Having teams of in-house designers, customer service personnel, large scale production facilities and retail shops all driven by advanced technology will provide our customers a much better overall experience.”
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