CommerceHub explains that with the implementation of its unified commerce platform, Miravia has access to its e-commerce solution, empowering connections to tens of thousands of brands that can now sell and promote their products on the Miravia marketplace.

Miravia hopes its new partnership with CommerceHub will help its merchants reach new buyers. The company points out that after its launch last year as a new e-commerce model in Spain, it has been providing users with an agile online shopping experience.

Miravia describes itself as both a marketplace and entertainment space where consumers can access a wide range of products from their favourite brands, and learn about the latest fashion, beauty and lifestyle trends through its influencer-created content.

Miravia also provides a platform for both sellers and brands to own stores with the freedom to design them, select the products they offer, define processes and promotions, interact directly with customers and users, and use their own loyalty programmes.

Miravia CEO Yann Fontaine remarks that as the fastest growing e-commerce market in Europe, the company wanted to work with a platform that could help scale its business and optimise its presence at pace.

Fontaine continues: “CommerceHub and ChannelAdvisor have unique capabilities in marketplace integration, helping brands to expand their sales reach while improving profitability. Their comprehensive platform, innovative SaaS [software as a service] solutions and the extensive commerce network they bring to the table made partnering with them a very easy decision.”

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CommerceHub CRO Pete Elmgren believes that in today’s dynamic e-commerce environment it’s more important than ever for brands and retailers to be able to reach customers through more diversified channels.

He says: “Those that leverage these platforms effectively have the potential to drive new audience discovery and grow online sales. Our integration with Miravia will help them streamline processes, drive growth, and generate faster results for their customers.”

CommerceHub acquired ChannelAdvisor in 2022, providing customers with the ability to leverage a single platform that gives retailers and brands the operational agility to connect with more of today’s consumers efficiently, scale their online business profitably, and grow e-commerce revenue.

Its platform supports more than 40,000 retailers and brands, 420 channels, and processes more than 2.4 billion e-commerce transactions per year.