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June 15, 2021

More consumers want eco-care instructions on clothing labels

Environmental concerns are now central to new textile care habits according to the latest survey from GINETEX.

By Hannah Abdulla

GINETEX, the International Association for Textile Care Labelling, presents the results of its third European barometer for 2021, conducted with IPSOS.

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It sampled 1000 responses from people aged 18 to 65 in France, Germany, the Czech Republic, the United Kingdom, Sweden, Italy, and Spain.

The Barometer finds more than 8 in 10 consumers believe the textile care label is useful and 71% follow the label’s care instructions.

74% of Europeans never or rarely buy a garment without a care label.

65% want to see more environmental information on their care labels, specifically a highlight on ecological care recommendations, the creation of an environmental eco-score, or a focus on the proportion of recycled fabrics.

While Europeans widely recognize the usefulness of the textile care label, the understanding of the care symbols remains heterogeneous. 98% identify the ironing symbol perfectly. The same goes for the washing symbol, well recognized by nine out of ten people (90%). For the other symbols, however, the proportions are much lower. Only 27% of people surveyed know the symbol for bleaching (yet 38% do recognize it in Spain and 37% in Italy), 25% for drying, and barely 16% for professional cleaning.

Care label app launches

GINETEX is now rolling out a mobile application aimed at helping Europeans become familiar with the care symbols and take care of their clothes on a daily basis. It also provides tips and advice to care for the planet while caring for clothes.

To read the full results of the survey, click here.

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Free Report
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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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