Dutch fashion brand MS Mode is tapping into radio-frequency identification (RFID) in the Benelux market to increase accuracy throughout its supply chain.
The Netherlands-based womenswear retailer says it has selected Nedap for the largest ever RFID deployment in the Benelux market. The company will equip 185 stores, including in France and Spain, with Nedap’s inventory management.
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Technology company Nedap is providing all 185 MS Mode stores with its inventory management platform !D Cloud. It is the largest roll-out of RFID technology in the Benelux to date, the companies say. For MS Mode, RFID plays an important part in improving stock management and reliability. The solution ensures the supply is accurately tuned to the shopping preferences of consumers. With platform !D Cloud, MS Mode can optimise product availability at store and DC level.
Martin de Jong, COO at Cool Investments, the parent company of MS Mode, says: “Strategic inventory management is a precondition for being a successful omnichannel player. Since the start of the pandemic, the number of online orders has increased enormously and the foot traffic in stores went down. To serve customers optimally through all sales channels, it is essential to be able to have the right products available at the right time in the right place.”
MS Mode can use refill functionality in the Nedap !D Cloud App to easily see which items from the store’s stock room need to be replenished on the sales floor. In addition, the RFID data is linked to an application developed by MS Mode that ensures, based on smart algorithms, that it accurately determines which stock should be sent to which stores and channels at what time.
Bruno Bakker, business development manager at Nedap Retail, adds: “RFID is no longer a nice to have for retailers, but really a must have. This roll-out proves it again. The use of !D Cloud and our RFID solutions continues to grow. We are very happy with the trust MS Mode has put in us and we look forward to continuing the partnership with Cool Investments.”
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