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June 17, 2021

Natural Fiber Welding named ‘technology pioneer’

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation.

By Michelle Russell

US-based sustainable materials start-up Natural Fiber Welding (NFW) has been selected among hundreds of candidates as one of the World Economic Forum’s ‘Technology Pioneers’.

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The company, which aims to revolutionise the materials industry through the use of all-natural and fully circular ingredients, operates patented technology platforms, Mirum and Clarus, which utilise naturally abundant resources to produce high-quality textiles without relying on plastic.

Through Mirum, NFW says it has has created a new class of high-performing 100% plastic-free, plant-based materials with limitless possibilities. Wh Clarus, NFW uses a closed-loop chemistry process to engineer radical new performance fabrics while utilising abundant waste and virgin plant fibres, and creating high-performance, durable garments and products without synthetics.

“It’s an honour to be recognised as a pioneer by the World Economic Forum,” says NFW’s founder and CEO Luke Haverhals. “The textiles industry is far too dependent on petroleum and plastic, which simply can’t scale to sustainably nurture life on earth. Regenerative agriculture and plants are inexhaustible in their abundance and ability to meet the needs of the world’s population. At NFW, we’ve always focused on creating materials that free product designers from the plastic supply chain without compromising performance or limiting creativity.”

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation and are poised to have a significant impact on business and society. NFW technologies are disruptive to the linear plastic economy and the company is scaling comprehensively sustainable, circular materials solutions for fashion, footwear, automotive, and home applications.

With its selection as ‘Technology Pioneer’, NFW will contribute to forum initiatives over the next two years, working with global leaders to help address key industry and societal issues. In the company’s role as ‘Technology Pioneer’, NFW says it will continue to help tackle society’s dependence on petroleum and create a textile supply chain fuelled entirely by natural materials, not oil and other finite fossil resources.

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Free Report
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Which ingredients are trending in Consumer Packaged Goods in 2022?

Consumers have radically re-thought their priorities in recent years: find out what new trends and needs are arising and how these can be addressed through selecting the right ingredients in product formulations. GlobalData’s report on Trending Ingredients in FMCG offers a deep dive into popular and emerging ingredients across FMCG categories. Gain insights into how positively or negatively consumers perceive these ingredients, appraise the latest product formulations incorporating these ingredients, and learn how to successfully leverage these credentials in NPD and marketing. This report covers:
  • Consumer Trends
  • Ingredients in Food & Drink
  • Ingredients in Beauty & Grooming
  • Ingredients in Household Care
Take a look now to understand which ingredients are impressing consumers, and make them work for your brand.
by GlobalData
Enter your details here to receive your free Report.

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