Natural Fiber Welding named 'technology pioneer' - Just Style
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Natural Fiber Welding named ‘technology pioneer’

17 Jun 2021

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation.

Natural Fiber Welding named ‘technology pioneer’

US-based sustainable materials start-up Natural Fiber Welding (NFW) has been selected among hundreds of candidates as one of the World Economic Forum’s ‘Technology Pioneers’.

The company, which aims to revolutionise the materials industry through the use of all-natural and fully circular ingredients, operates patented technology platforms, Mirum and Clarus, which utilise naturally abundant resources to produce high-quality textiles without relying on plastic.

Through Mirum, NFW says it has has created a new class of high-performing 100% plastic-free, plant-based materials with limitless possibilities. Wh Clarus, NFW uses a closed-loop chemistry process to engineer radical new performance fabrics while utilising abundant waste and virgin plant fibres, and creating high-performance, durable garments and products without synthetics.

“It’s an honour to be recognised as a pioneer by the World Economic Forum,” says NFW’s founder and CEO Luke Haverhals. “The textiles industry is far too dependent on petroleum and plastic, which simply can’t scale to sustainably nurture life on earth. Regenerative agriculture and plants are inexhaustible in their abundance and ability to meet the needs of the world’s population. At NFW, we’ve always focused on creating materials that free product designers from the plastic supply chain without compromising performance or limiting creativity.”

The World Economic Forum’s Technology Pioneers are early to growth-stage companies from around the world that are involved in the use of new technologies and innovation and are poised to have a significant impact on business and society. NFW technologies are disruptive to the linear plastic economy and the company is scaling comprehensively sustainable, circular materials solutions for fashion, footwear, automotive, and home applications.

With its selection as ‘Technology Pioneer’, NFW will contribute to forum initiatives over the next two years, working with global leaders to help address key industry and societal issues. In the company’s role as ‘Technology Pioneer’, NFW says it will continue to help tackle society’s dependence on petroleum and create a textile supply chain fuelled entirely by natural materials, not oil and other finite fossil resources.