View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
November 27, 2020updated 12 Apr 2021 11:27am

Neatsy app aims to solve online footwear fit problem

Start-up Neatsy AI is tackling the problem of online footwear fit with an app that makes an accurate 3D foot scan using only an iPhone.

Start-up Neatsy AI is tackling the problem of online footwear fit with an app that makes an accurate 3D foot scan using only an iPhone.

The mobile app – Neatsy-AI Sneaker Fit Finder – guides the user through a step-by-step process that helps retrieve sneaker recommendations based on the size and shape of their feet.

The app is currently available for iPhone users in the US, UK, Germany, France, Italy, Spain, Netherlands, Canada and Russia.

How does it work? The user installs the app and fills out a minute survey about their preferences. Then, using the selfie camera as a scanner, creates a full 3D map of his/her feet. The 3D scan works only on FaceID enabled iPhone (from iPhone X to newer models). The app currently makes size and fit suggestions based on the questionnaire for iPhone 7, 8, SE – with an Android version planned for next year.

AI machine learning techniques help predict which size fits best and provides a catalogue with major sneaker brands, such as Puma, Nike, Jordan Air and Adidas. Finally, the user gets the accurate measurements and personalised recommendations on the best shoes, so that the chances of returning fall dramatically. Once the user makes the selection, the app directs to the online store to finish the purchase.

Shoppers are cautious when buying shoes online because of the high probability of fit mismatch. According to Nike, three out of five people are likely to be wearing the wrong size shoe. 

According to Neatsy AI estimates, US$30bn is lost each year due to logistics costs, destruction of boxes, missing sneakers, and other factors. E-commerce giants are losing fortunes because of easier return policies to convince people to buy online. With more people shopping online during the Covid-19 crisis the problem has worsened.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style