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April 3, 2020

New Avery Dennison Ecotach recycled apparel fasteners

Avery Dennison Fastener Solutions has developed a new line of sustainable apparel tag fasteners made with post-consumer waste from recycled plastic bottles and carpets.

By Beth Wright

Avery Dennison Fastener Solutions has developed a new line of sustainable apparel tag fasteners made with post-consumer waste from recycled plastic bottles and carpets.

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The Ecotach range is aimed at meeting the needs of environmentally conscious apparel retailers, brand owners and consumers who want to reduce their environmental footprint, and is said to have similar functionality as fasteners made with virgin material.

The recycled polyethylene terephthalate (rPET) fasteners contain at least 90% post-consumer waste from recycled plastic bottles, while the recycled polyamide (rPA) fasteners use at least 70% post-consumer waste from recycled carpets.

Ecotach rPA fasteners have been accredited by SCS Global Services, with this third-party substantiation of the post-consumer waste claims allowing brands and retailers to promote the line to consumers.

“Avery Dennison is the first to market a post-consumer waste fastener featuring third-party substantiation,” says Dan Riendeau, senior marketing manager for Fastener Solutions. 

The Ecotach rPA fasteners are available globally in half-inch and two-inch lengths in dark grey and light grey colour clips, while rPET fasteners are available in reels in 13 standard colours that can be Pantone matched upon request.

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Free Report
img

How can brands navigate the post-COVID-19 Apparel market?

In 2021, the Global Apparel market remained at 3% below pre-pandemic levels, with Europe and LATAM lagging behind. If they want to see full recovery, brands must look ahead. GlobalData is therefore offering this free report, Future of the Apparel Market Post Pandemic, to assist companies in adapting to the future market. This report explores the following topics:
  • Latest forecasts for the online apparel market out to 2025
  • How different regions and categories will perform, including which regions are lagging behind and which are performing at pre-pandemic levels
  • Which categories within the Apparel market are displaying resilience
  • Which brands are driving online spending
  • Impact of inflation on the Global Apparel market
  • What the biggest trends are that apparel businesses must adopt to succeed
Read our report on the Future of the Apparel Market Post Pandemic to gain valuable insights on how to best position your brand in a post-COVID-19 world.
by GlobalData
Enter your details here to receive your free Report.

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