Nike Inc’s Converse business is to use post-consumer and post-industrial waste in new sustainable versions of its Chuck Taylor All Star and Chuck 70 shoes.
Converse Renew “blends a new approach to materials with inventive new methods of manufacturing, and with a singular aim: develop new and more sustainable ways of making Converse icons,” the brand says.
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Starting with the Chuck Taylor All Star, three “Renew Processes” – upcycled textiles, recycled PET and recycled cotton canvas blends – will give a new life to tonnes of waste.
- The new Renew Canvas has the same feel and look as traditional Converse canvas, except it is made from 100% recycled polyester that came from used plastic bottles.
- Renew Denim uses an in-house upcycling process that diverts denim jeans from landfills, and serves as the first example of Converse’s capacity to turn single-source upcycled textiles into a Chuck Taylor All Star or Chuck 70.
- Renew Cotton is a proprietary process that transforms cotton canvas waste from the manufacturing process to create a composite 40% recycled cotton with polyester to form a new yarn. (In future seasons, additional recycled blends will be explored.)
Chuck Taylor All Stars and Chuck 70s featuring Converse Renew Canvas, which uses recycled PET, will be released next month. A Chuck 70 with Converse Renew Denim, which demonstrates Converse’s upcycled textile capabilities, will follow in August; while Converse Renew Cotton will release in early 2020.
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