Women’s athleisure firm secondtoNAKED has launched what it claims is the world’s first ethical activewear shopping platform in a move designed to make browsing more ethical clothing easier.

The startup promotes brands and designers that are taking on the challenge of creating the path to sustainability and local manufacturing. It exclusively features activewear and apparel that is made from organic, alternative or recycled raw materials, and clothes that are made locally in the US.

Its new platform works as a product aggregator and features a selection of products pulled from the inventory of multiple e-commerce partners and was created in an effort to promote brands and designers that manufacture locally and reduce the environmental footprint of the fashion industry.

“We are thrilled to be the first company to provide an online shopping experience for women that want activewear that is both creatively designed and contribute to conserving our planet,” says founder and CEO, Bastien Faure. “secondtoNAKED aims to be an active part in shaping the way the industry creates, sources, and purchases apparel…with a heightened sense of what is good for the environment and for people.”

In February of this year, secondtoNAKED graduated from the San Diego CONNECT Springboard Startup accelerator programme. Currently, the platform is focusing its marketing efforts in the San Diego area, but also serves shoppers throughout the US.

Looking ahead, the company is also working on offering an online to offline shopping experience in order to support local boutiques, whenever a store option is better for the environment.

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“We believe in promoting innovative, eco-friendly clothes and systems as a whole, and that is why we are also developing partnerships with small local retailers,” Faure says.

“Our job is to provide the tools conscious shoppers need, and help them make an impact at every purchase.”