Hong Kong based branding and item-level RFID solutions provider SML is adding new design capabilities and easily-recyclable materials to its line-up of tagging products.
Its new Inspire brand includes woven labels, self-adhesive labels, hang-tags and RFID-enabled tags, as well as SML’s packaging products, that offer higher standards of design for the fast-moving retail market.
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While its EcoInspire collection uses environmentally-friendly sources in manufacturing including discarded plastic bottles, recycled polyester, Forest Stewardship Council (FSC) certified paper and organic cotton.
The company says its EcoInspire products are also designed with manufacturing processes that reduce waste, minimise resources and carbon footprint, resulting in compact, simplified products and packaging to maximise container storage and lower logistics costs.
“Today’s consumers don’t just care about getting fit for purpose products. Instead they are becoming increasingly aware of how their lives and the products they purchase are impacting the environment,” says Gary Moskovciak, Senior VP of Americas at SML.
“As customers become more and more environmentally conscious, it is up to the retail industry to deliver on the promise of sustainability.”
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By GlobalDataThe new ranges will be on show at SML’s newly launched Retail Ideation Space (RIS) in Plano, Texas, where brands and retailers can trial various technologies and assess how they can be used in their businesses.
