In a memo detailing the changes, Nike’s chief operating officer Venkatesh Alagirisamy said the company was creating a “leaner, faster, more connected technology organisation”.
The changes will result in a loss of 1,400 roles, the majority of which are in Nike’s technology team.
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“Across the company, we have been taking deliberate steps to strengthen our foundation, sharpen how we compete, and build a model designed to deliver long-term profitable growth. Global Operations is critical to that effort,” Alagirisamy explained.
According to the memo, Nike plans to focus on two hubs for technology – its Philip H Knight Campus in Oregon and its Nike India Technology Centre.
The memo also details plans to move Converse footwear manufacturing and engineering resources closer to Nike’s factory partners and moving its materials work closer to its footwear and apparel supply chain teams.
The company says it is also working to modernise its Air manufacturing operations facilities in the US and Vietnam. It hopes this will improve efficiency, increase flexibility, and support future product innovation.
Nike’s ‘Win Now’ turnaround plan
“This is not a new direction. It is the next phase of the work already underway,” the memo states.
The changes are said to part of a wider turnaround plan at the sportswear giant, which follows a slump in profit. In December, Nike reported a 32% fall in net profit following sluggish sales, particularly in Greater China and Asia.
This is the second time Nike has announced job cuts in 2026. In January, the company was reportedly planning to cut 800 roles from distribution centres in Tennessee and Mississippi.
“We are sharpening our supply chain footprint, accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future,” Nike said in a statement given to Business Insider at the time.
Alagirisamy added: “These changes are meant to make the company less complex and more responsive. As we look ahead, that means simplifying parts of how we operate, using more advanced automation where it helps us work better, and building an even stronger end-to-end foundation for future growth. I expect these efforts to continue beyond our Win Now action plan.”
