Upscale US department store operator Nordstrom has invested in a new digital platform designed to streamline its buying process and provide its supplier brands with a tool for collaboration and enhanced visibility.
Nordstrom has chosen B2B e-commerce firm NuOrder to utilise as its platform for wholesale buying and assortment selection for its supplier brands. The company’s cloud-based wholesale lifecycle tool will streamline Nordstrom’s buying process and help the retailer evolve its merchandising approach.
Through the partnership, NuOrder will provide Nordstrom and its supplier brands with a platform that will enable collaboration, assortment selection and enhanced visibility into product. The fashion retailer and its brand partners can upload product catalogues, take notes and capture purchase intent. Additionally, NuOrder will offer Nordstrom’s buyers a complete view of the merchandise they plan to buy for the upcoming season, which will allow them to identify gaps or opportunities across their available spend, helping the company curate a wide range of products for its customers.
“We’re excited to partner with NuOrder and leverage their capabilities such as a digital market tool,” said Teri Bariquit, EVP merchandise planning, inventory and solutions, Nordstrom. “Having a tool with shared visual information allows buyers and brands to work much more effectively together.”
NuOrder helps brands improve their market to order process, reduce manual efforts and expedite Nordstrom’s commitments with them. It also enables the automation of in-taking product data into the downstream Nordstrom systems, and move buyers to use digital whiteboards. The visual merchandising tool will enable brands to digitally showcase their products and personalise their presentations to Nordstrom buyers to better market themselves and promote themes, products and collections.
“Introducing NuOrder to our ways of working has made a notable impact on our business, including reinforcing key customer relationships and enabling us to grow our wholesale business,” added Ricky Green, global wholesale & licensing director, Ted Baker London. “The collaboration between NuOrder and Nordstrom is a game changer for our business and is telling of the strategic impact this partnership could have on the industry as a whole.”
NuOrder currently counts 900 brands on its platform including Coach, Asics, Lacoste, Levi’s, Shiseido and Theory.