View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 23, 2021

One-third of UK consumers prioritise sustainable brands

Environmental awareness amongst UK consumers has surged in the past year, with one-third of those taking part in a new survey looking for brands with strong sustainable credentials following the Covid-19 pandemic.

By Beth Wright

Environmental awareness amongst UK consumers has surged in the past year, with one-third of those taking part in a new survey looking for brands with strong sustainable credentials following the Covid-19 pandemic.

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

Deloitte’s Sustainable Consumer research surveyed 2,000 UK adults and found their behaviour is being driven by three priorities: waste reduction, reducing their carbon footprint, and a desire to adopt more circular practices, such as buying products in sustainable packaging.

The study found 61% of respondents have limited their use of single-use plastic in the last year, by far the most common way in which consumers are being more consciously sustainable, albeit down eight percentage points from March 2020.

Deloitte’s research also reveals generational differences in sustainability behaviours. Whilst pre-Baby Boomers (aged 74+) were the most likely generation to have reduced their use of single-use plastic in the last year, Gen-Z and younger Millennials have led the trend towards reducing the purchase of new goods.

Meanwhile, a third of consumers have actively chosen brands in the last year with strong sustainable (34%) and ethical (30%) credentials, with some avoiding those perceived to lack these values (28%).

“Consumers have made up their minds about which brands have delivered on sustainable or ethical expectations over the course of the pandemic. How this will impact brand power and future purchasing decisions remains to be seen,” says Emily Cromwell, sustainability director at Deloitte.

Despite the overall increase in environmental awareness, the research also found that a quarter (24%) of respondents who do not reduce the amount they buy in order to be more sustainable, do so because they are either disinterested or unaware of there being a sustainability issue.

Cromwell adds: “Whilst sustainability is already front of mind for many, there is still more to be done to help consumers make better-informed decisions. Many consumers would like more help on how to adopt a more sustainable lifestyle, such as how to recycle old products. Likewise, many are also prepared to pay more for goods and services from ethically and environmentally sustainable brands.”

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style