US military and law enforcement footwear manufacturer Original Footwear Inc. is entering the consumer market following its acquisition by a private equity firm.

Brand Velocity Partners (BVP) recently acquired Original Footwear Inc. which until now was a leading supplier of footwear to military and law enforcement.

The company is now introducing a consumer version of its top-selling boot used by US navy seals — the Urban Assault.

“We’re excited to be expanding our offering with the launch of a casual product that our loyal customer base has been looking for,” said Kevin Cole, CEO of Original Footwear. “The Urban Assault is built for the gym and training but is equally great for just running around town on your day off. It mirrors the look and feel of our core shoes, without the water-resistant materials and drainage systems necessary for our brave men and women of the military.”

Cole added: “Over its long history, Original Footwear has become an integral part of Americana for many both in and out of the military and law enforcement. We are thrilled that Original Footwear will now be leveraging BVP’s best-in-class marketing to expand our footprint in the years ahead.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Style Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Style Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now