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September 23, 2021

Outerknown launches new peer-to-peer resale platform

Sustainable lifestyle brand Outerknown has launched a peer-to-peer resale platform that offers a seamless pathway for its garments to have multiple lives.

By Beth Wright

Through the Outerworn resale platform, owners of Outerknown garments have the option to sell their used product directly on Outerknown’s site if and when they are ready to part ways with it. Users can submit their own photos, descriptions, and select a recommended price for their items, which will then be authenticated and approved by Outerknown to appear on the Outerworn page.

When the item sells, the user receives a pre-paid shipping label to send it to its next home, eliminating the environmental footprint and logistics of shipping to a third-party warehouse. Once the buyer verifies its condition, the user will be reimbursed with store credit.

“Outerknown designs with durability and a timeless aesthetic in mind,” says Mark Walker, Outerknown’s CEO. “We are excited to help our garments remain in circulation, while opening Outerknown up to a new demographic through products sold at an accessible entry price point.

“It is important for brands to take ownership of the full life cycle of their garments. This resale platform is a big milestone in our pursuit of full circularity by 2030, hitting our goals to pilot a new innovative circular technology and end of life solution, launch a renewed platform enabling product life extension, and to design products with increased utility. We invest in making high quality products and want to keep garments in circulation as long as possible.”

To create Outerworn, Outerknown worked with Recurate, harnessing its technology which allows customers to resell items previously purchased from Outerknown through its integrated peer-to-peer marketplace.

Outerknown, which is pursuing full circularity by 2030, launched its first circular collection earlier this year in which each piece features a scannable QR code to share key circularity data with consumers and open up circular end-of-life channels.

The Second Spin collection, composed of men’s and women’s tees, shirts, sweatshirts, and sweatpants, is Outerknown’s most recent advancement in reimagining its line of knits, following the announcement of its New Denim Project collection in February.

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