Specialty retailer PacSun has announced a leadership transition whereby Alfred Chang, PacSun president, and Michael Relich, interim CEO of parent company PSEB Group, will be elevated to co-CEOs.
Chang has been president of PacSun since 2018, while Relich has served as interim CEO of PSEB Group since August 2020 and was previously PSEB’s COO.
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Founded in 1980, and acquired by Golden Gate Capital in 2016, PacSun represents brands including Vans, Fear of God Essentials, Champion, and John Galt, as well as its own labels. The company generated more than US$700m in sales in 2020, representing growth over 2019, despite the Covid-19 pandemic. Digital sales more than doubled in 2020, now representing 50% of the brand’s sales.
As co-CEOs, Chang and Relich will have distinct oversight of key business functions. Chang will be responsible for setting and driving PacSun’s brand strategy, including design, merchandising, marketing, retail and e-commerce. Relich, meanwhile, will oversee operations, including sourcing/supply chain, distribution, planning and allocation, IT, finance, legal, and human resources. Both will serve on the PacSun board of directors.
PacSun has also promoted its chief brand officer Brieane Olson to president. Olson will continue to have oversight of merchandising/design for both men’s and women’s, as well as brand marketing and creative.
Neale Attenborough, PSEB chairman and operating partner at Golden Gate Capital, said: “Alfred has established himself as a visionary leader for PacSun and Mike has driven operational excellence through his strong stewardship of PSEB. The company is enjoying success through a strong roster of brand partnerships with the most coveted youth culture brands in the market, and a terrific bench of seasoned leaders. We are confident the company will accelerate its trajectory under the leadership of Alfred and Mike, combined with Brie’s creative, merchandising, and marketing expertise.”
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