The Pangaia Lab Powered By Colorifix range features limited-edition Pangaiatracksuits colored with biology-based dye technology from Colorifix. It aims to promote the use of climate-conscious materials and demonstrate how to harness the power of nature to manufacture responsibly.
Colorifix identifies naturally occurring pigments and uses DNA sequence data to identify the genetic code of that pigment. Through synthetic biology, Colorifix builds and inserts the DNA code into a microbe that can be used to not only produce the pigment, but also transfer and fix the colour onto fabric. The technology turns natural pigments into colourful industrial dyes at scale with zero petrochemicals and none of the hazardous substances necessary in conventional dyeing, it says.
In addition, compared to the conventional dyeing step for cotton, the Colorifix technology is said to reduce water consumption by at least 49%, electricity by 35%, and CO2 emissions by 31%.
“Pangaia is committed to using the most advanced technologies which work to augment natural processes and Colorifix’s cutting edge approach manifests the true potential of biotechnology to bring positive change to the fashion industry. Harnessing the power of microorganisms to create natural dye is only the beginning of how biofabrication can fundamentally transform manufacturing,” says Dr Amanda Parkes, Pangaia chief innovation officer.
Dr Orr Yarkoni, Colorifix CEO and co-founder adds: “We are really excited for the release of this capsule. It shows that brands like Pangaia understand the power of biology in shaping the future of industry and we are thrilled to be working with a leader in this space.”
The Pangaia Lab Powered By Colorifix capsule is dyed with two naturally occurring pigments: blue and pink. The pigments have remarkable origin stories: one is produced by ancient bacteria in and around colorful geysers and the other is found in silk production waste. The pigment inspired the limited-edition graphic tracksuit design.
The Pangaia Lab Powered By Colorifix range will be the second capsule to emerge from Pangaia Lab. Contained within the Pangaia website, Pangaia Lab is a place to discover the latest innovations in materials science. The new platform continues the brand’s focus on identifying and supporting innovations in materials science with the goal of discovering and trialing lab-tested firsts.
Pangaia Lab Powered By Colorifix limited-edition capsule features the 356 Signature Hoodie (US$170) and 356 Signature Trackpant ($140) in Cocoon Blue and Midway Geyser Pink.