Rose Marcario is departing as president and CEO of outdoor apparel brand Patagonia after 12 years with the company.

Marcario, who will leave her post today (12 June), joined Patagonia in June 2008 as chief operating officer and chief financial officer.

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“She was instrumental in leading the company through the most prosperous time in its 47-year history, and she has been recognised by global leaders for her success in advocating and advancing climate and environmental policies,” the company said in a statement.

During her tenure, Patagonia was established as a leader in the Benefit Corporation movement – prioritising people and planet, not just profit.

Marcario spearheaded the move for the Outdoor Retailer tradeshow from Utah to Colorado as a way to leverage brand strength for conservation goals and oversaw the company’s strategy to protect millions of acres of land including Bears Ears National Monument (Utah), Jumbo Valley (British Columbia) and the Arctic National Wildlife Refuge (Alaska). 

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Along with the Rodale Institute and Dr Bronner’s, Marcario developed the Regenerative Organic Certification, the highest bar of certification for workers/farmers rights, animal welfare and regenerative soil practices. She also founded the company’s in-house venture fund and Patagonia Action Works, a digital hub for environmental activists.

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“Rose has grown our advocacy efforts in ways I could never have imagined,” said Patagonia founder, Yvon Chouinard. “With Rose at the helm, we are leading an overdue revolution in agriculture, challenging this administration’s evil environmental rollbacks, growing a movement to increase voter participation in our elections and raising the bar on building our product in the most responsible manner possible.”

Patagonia’s chief operating officer, Doug Freeman, will take on the role until a replacement is found.