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February 8, 2018updated 12 Apr 2021 2:31pm

Patagonia digital platform to boost environmental activism

US outdoor clothing giant Patagonia is to launch a new digital platform in a bid to connect customers with local grassroots organisations working to protect the planet.

By Beth Wright

US outdoor clothing giant Patagonia is to launch a new digital platform in a bid to connect customers with local grassroots organisations working to protect the planet.

Patagonia Action Works aims to help customers learn more about local environmental issues and how to get involved with events, petitions, fundraising and volunteering time and skills.

The company’s support of grassroots environmental organisations around the world has totalled almost US$90m, reaching thousands of community-based groups and creating positive change for the planet, it says. Many of the nonprofits operate with limited resources, and through this new platform, Patagonia aims to make these groups more effective and powerful than ever before.

“The biggest question I get from our community and customers is, ‘What can I do to save the planet?'” says Patagonia president and CEO Rose Marcario. “This platform makes it easy to connect with organisations in your neighbourhood who are working every day on local issues.”

Specifically, Patagonia Action Works allows people to find environmental nonprofits based on issue and location. It also provides links for grassroots organisations who are new to Patagonia to apply for funding.

“If we could connect our community, friends and customers directly with local groups working on issues they are passionate about, suddenly these organisations would have the capacity to achieve even more,” adds Lisa Pike Sheehy, vice president of environmental activism at Patagonia. “Everybody has a role to play in this movement.”

Patagonia Action Works will launch with a US tour that unites community members with environmental organisations, laying the foundation for long-term community building and action. 

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