US apparel business Perry Ellis International has launched a search for “the next great technology start-up” that will revolutionise the fashion, e-commerce and retail industries.

Teaming up with the LAB Miami’s venture builder, LAB Ventures, and angel-investor network AGP Miami, the new ‘Pitch to PERY’ coincides with the company’s 50th anniversary.

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“Our vision is to continue embracing our entrepreneurial spirit, foster our ability to adapt to change and integrate technology into our business strategy,” explains Oscar Feldenkreis, CEO and president of Perry Ellis International.

The competition is focused on finding novel solutions to some of retail’s biggest opportunities, including driving brand awareness, increasing e-commerce sales, enhancing consumer in-store experience, and introducing new Internet of Things (IoT) products to Perry Ellis’s roster of brands, which include An Original Penguin by Munsingwear, Laundry by Shelli Segal, and Callaway.

Applications must be submitted by 21 February, with the ten finalists announced on 28 February. The front-runners will receive private pitch-coaching from LAB Ventures, spend a day at Perry Ellis’s Doral headquarters, and ultimately pitch their ideas in-person to company executives during the Pitch to PERY finals night on 14 March.

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The winning team will work with Perry Ellis and The LAB Miami to develop and implement a pilot programme for its respective product or service, and could secure a long-term contract with the apparel maker.

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Preferable applicants will be companies with demonstrated proof-of-concepts, established client base and preliminary funding.