The organisers of trade show Première Vision are to launch a new event in China later this year, which will run alongside Fashion Source, one of the leading textile and fashion trade shows in Asia.
The new show will take place in Shenzhen in November and will bring together a range of materials – yarns, fabrics, accessories, leathers, textile designs – from a broad selection of Asian and European producers.
According to the team behind Première Vision, the launch will enable the group to establish a position in China in a market that is expected to become the world’s largest in terms of clothing and luxury goods as of 2025.
“Première Vision’s intention is to help companies develop their activity in this major fashion market, which is rapidly growing more sophisticated and upscale, particularly in southern China, which is seeing an extremely rapid development of industry players,” organisers say.
Première Vision has had a local presence in China since 2004 through a promotional office and events held in Shanghai and Beijing.
Founded in 2001, Fashion Source has two editions a year (in May and November) attracting more than 1,500 exhibitors and 50,000 visitors from some 20 Asian, European and American countries.
