The investment will give Primark a total of 14 stores across Portugal, with the four new stores increasing its selling space by more than 30%.

Primark has had a presence in Portugal for 15 years with its first store opening in the UBBO Shopping Centre in Amadora in May 2009.

The €40m ($42.9m) investment will see Primark open its doors in four new cities: Allegro Shopping Centre (Montijo), Centro Comercial Espaço (Guimaraes), Palácio Do Gelo Shopping (Viseu) and Covilha City Center Retail Park (Covilhã).

The plans also include an extension of Primark’s Colombo store in Lisbon.

Nelson Ribeiro, Head of Sales Primark Portugal, commented: “Primark is continuing to spread in Portugal. Since opening our first store 15 years ago, we have built and grown such a strong business here with a huge base of loyal Primark customers. It makes us so proud how they have welcomed and returned to us again and again as we have grown over the years.

“Primark is a retailer built entirely around our stores, so we know that a big part of our success is our committed retail colleagues who have supported us every step of the way and have been our best ambassadors in helping Portugal fall in love with Primark. We are excited to keep growing, investing in more stores, creating even more jobs, and introducing even more Portuguese shoppers to our incredible style and value.”

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Primark’s investment in Portugal is part of the retailer’s ambitious growth plans to expand across new and existing markets with the aim of reaching 530 stores by 2026. Last month, Primark entered its 17th market, opening its first store in Budapest, Hungary.

In February 2024, Primark also announced plans to invest more than £100m in UK retail this year with new store openings lined up in England and Scotland.