Puma has signed up for the Deforestation-Free Call to Action for Leather, launched by global non-profits Textile Exchange and Leather Working Group, which aims to create equitable, transparent, and deforestation-free leather supply chains.

Last month, in a bid to create equitable, transparent, and deforestation-free leather supply chains, global non-profit organisations Textile Exchange and Leather Working Group jointly launched the Deforestation-Free Call to Action for Leather.

The cross-sector initiative wants to encourage brands to end the deforestation and conversion of natural ecosystems linked to leather sourcing. In doing so, it looks to protect wildlife habitat and biodiversity, preserve carbon stocks to mitigate climate change, and protect human rights.

“To mitigate the risk of biodiversity loss due to our production processes, Puma addresses environmental pollution risk through our targets to increase the use of more sustainable materials and through our suppliers’ programme on climate, chemicals, water, and air,” says Veronique Rochet, senior head of sustainability at Puma.

“This deforestation-free commitment also directly supports one of Puma’s 10FOR25 sustainability targets dedicated to reducing our impact on biodiversity. To help the protection of endangered forests and species, Puma also commits to not using any wood or wood-derived fabrics made from ancient and endangered forests,” says Rochet.

Puma explains that all (100%) of the leather it currently sources is from Leather Working Group certified tanneries. This means the leather used in Puma products comes from manufacturers who are working to implement industry good practice standards of environmental management and traceability. Puma currently monitors its LWG (Leather Working Group) medal-rated tanneries’ upstream traceability performance.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

However, the brand admits half of the leather it uses is Suede, a byproduct of the full-grain leather business. It says the challenge for Puma and the wider industry is that most suede tanneries work with agents and intermediaries besides direct tanneries to guarantee a stable supply which makes it difficult to have full traceability at cattle ranch level.

Puma says it looks forward to collaborating with the industry, its leather supply chain, Textile Exchange, and the Leather Working Group to address the barriers and find solutions together.