Software specialist Browzwear is broadening its partnership with PVH Europe’s tech incubator Stitch on a training and certification programme to prepare up-and-coming designers and product developers for 3D design and digital workflows.
Browzwear’s 3D solutions are already a part of Stitch’s digital apparel workflows, and its work with the new Stitch Accelerator Program will help to ensure designers, pattern makers and product developers have hands-on experience with the technologies “powering digital transformation throughout the industry.”
The initiative, which follows plans by PVH-owned Tommy Hilfiger to have a 100% digital design workflow by 2022, will accelerate delivery on those goals by growing the pool of fashion designers and pattern makers with expertise in the technologies fuelling the industry’s future.
The programme will prepare participants for the fully-digital apparel development workflow created by Stitch and implemented recently by PVH Europe, including practical training with VStitcher, Browzwear’s 3D apparel development software.
Participants of the Stitch Accelerator programme will be able to work for the brands interested in scaling up their 3D operations, like Stitch’s first client PVH Amsterdam.
Stitch is demonstrating how technology can help fashion companies to operate more efficiently and sustainably, such as using true-to-life 3D prototypes to replace physical samples for both designers and pattern makers throughout the design, prototyping, fitting and sales processes.
As part of the partnership, Browzwear will continue to build solutions with Stitch to help automate and optimise design and merchandising workflows, reduce waste of physical resources and drive a faster time to market for PVH’s brands such as Tommy Hilfiger and Calvin Klein.
“We know from our vast experience that adopting 3D solutions brings companies competitive advantage in a challenging business environment,” says Sharon Lim, co-founder and CEO of Browzwear. “To maximise that advantage, it’s imperative that we work together to re-design the product-life-cycle of the future.”
Dominic Sluiter, head of Stitch3D, adds: “3D design is picking up speed in the fashion industry and with Stitch we are pushing to build the scalable digital value chain. With the Stitch Accelerator Program we develop 3D design talent to support the 3D value chain for our clients and offer them instant 3D firepower while they transform in their organisation and talent.”