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October 13, 2022

ReBound, Cycleon unify in bid to make apparel returns more sustainable

ReBound Returns and Cycleon are working together under one name: ReBound, a Reconomy Group company, to deliver what it describes as a global, end-to-end, tech-enabled returns management solution that will make apparel returns smart, scalable and sustainable.

By Shemona Safaya

ReBound and Cycleon are coming together to deliver a global end-to-end omnichannel returns service that it hopes will help its clients, including apparel brands’ Sweaty Betty, Asos and Gym Shark, to move stock globally and avoid stock ending up in landfill.

ReBound Returns and Cycleon had previously operated as separate entities under the Reconomy Group, after both were acquired in recent years and the company has announce Jelle Schoenmaker will lead the newly formed business unit, having been at the helm of Cycleon for 15 years.

Schoenmaker said: “By bringing the expertise and knowledge of these two sector-leading businesses together under a single umbrella, we’re opening up a huge range of benefits for our customers. With a bigger network and a greater number of solutions to draw on, ReBound can deliver a tech-enabled, omnichannel returns service that is truly unique”.

The company believes combining the two businesses under one joint vision will not only bolster client’s ability to drive cost-efficiencies and enhance customer experience, but it will also help companies to achieve their sustainability goals.

Reconomy Group CEO Paul Cox, explained: “Bringing our returns businesses together under a single brand creates a truly world-leading proposition. Importantly, it provides a critical link within the circular economy for our customers, as part of our Re-use division.”

He added: “Reconomy Group will be continuing to invest significantly in proprietary technology, partnerships and our people to enable ReBound to deliver our ambitious international growth plans. The combined power of our returns offer, as well as the broader capabilities and opportunities available across Reconomy Group, will ensure an exciting future for ReBound colleagues and customers alike”.

The Reconomy Group, which is a tech-led provider of circular economy-focused services said it aims to enable businesses around the world to improve ESG outcomes, and it delivers services through three main verticals – Recycle, Comply and Re-use. Meanwhile, ReBound optimises and manages the entire returns lifecycle so clients can focus on their core business.

ReBound also powers return transactions for apparel and footwear companies pepe jeans, crocs, River Island and fanatics, among others.

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