This partnership between Renewcell and HeiQ enables the incorporation of recycled raw materials in the most modern and environmentally friendly yarn production process that facilitates 100% circularity in the textile industry, says Renewcell.

Promising results in initial tests using Circulose, a branded biobased dissolving pulp product that Renewcell makes from 100% textile waste as a feedstock, for production of HeiQ AeoniQ yarn, has created an opportunity for collaboration between the partners. 

Patrik Lundström, CEO of Renewcell, says, “Our 100% recycled textile pulp, Circulose, was born of the idea to do something better than dump or burn the millions of tonnes of waste this industry creates every year, while also decreasing the need for new high impact virgin materials. Over the last years two years, we have successfully proven the applicability of Circulose as a direct substitute to virgin cotton and wood as a raw material in fashion.  

“The challenge of how to use Circulose as a direct substitute for oil in high tenacity perfomance fabrics has remained, until now. Our partnership with HeiQ, a company that fully shares our vision, utilises Circulose as a feedstock for the game changing HeiQ AeoniQ yarn and positions us both for a massive breakthrough in the right disruptive direction for the global textile industry. 100% textile-to-textile recycled, bio-based, biodegradable and with the physical performance of polyester and nylon – a Circulose HeiQ AeoniQ Yarn will excite any brand interested in climate and environment.” 

Carlo Centonze, co-founder and CEO of HeiQ, added, “This latest strategic partnership with Renewcell is further proof of how circularity motivated suppliers to the textile industry can collaborate and be the movers and shakers that drive the transformation of the industry to becoming more environmentally friendly. With Circulose as one source of feedstock for our HeiQ AeoniQ we will be rescuing tons of textiles from ending up in landfills and preserving our trees and forests.

“We eagerly anticipate uniting our ingredient branding expertise to jointly convince brands of the huge advantages of replacing all synthetic, fossil-fuel based textiles and how embracing circularity is both in their interests as well as those of their customers and the planet.” 

Just Style spoke to Harald Cavalli-Björkman, chief growth officer at Renewcell, exclusively on why Renewcell is scaling production of Circulose.