Footwear firm RG Barry Corporation has named former president and COO of Boston-based Shoes.com, Bob Mullaney, as president and CEO, effective immediately.
In his new role, Mullaney will be responsible for the overall leadership and continued growth of RG Barry and its portfolio of brands; Dearfoams, Baggallini, and Foot Petals. He will report directly to the RG Barry Corporation board of directors.
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Mullaney comes to the Ohio-based lifestyle footwear and accessory company with a 20-year proven track record in building and transforming industry-leading footwear and lifestyle brands. Most recently, he served as president and COO of Shoes.com – formerly Shoebuy.com – the world’s second-largest e-commerce footwear retailer. There, he strategically repositioned the online retail shoe pioneer from a basic transactional site to an optimised online customer shopping experience, leading the company to a double-digit growth trajectory.
Prior to his role at Shoes.com, Mullaney served as president of Americas for The Rockport Company, where he was responsible for the successful growth and development of the wholesale and retail businesses. Under his leadership, the company achieved solid top-line growth and channel optimisation, leading to the successful sale of the company from the Adidas Group to a new entity established by Boston-based investment firm Berkshire Partners and New Balance Holdings. Previous to that, Mullaney held significant leadership roles at Vida Group and The Stride Rite Corporation.
“The board believes that Bob’s extensive leadership experience coupled with his success at effecting change make him the right person at the right time to help execute the strategic priorities of RG Barry Corporation,” says Scott Scharfman, chairman of the RG Barry Corporation board of directors. “Bob is a commercially-minded leader; his passion for building brands, deep e-commerce experience and relentless consumer focus will be critical as we drive accelerated growth and expand our customer reach.
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Mullaney adds: “This is an amazing opportunity and privilege to further lead the evolution of this tremendous company. The quality of our people−a dynamic group of professionals−is both undeniable and inspiring and will be central to building our business. We’ll target brand growth through a relentless consumer focus, a commitment to product innovation and compelling brand marketing. We’ll further accelerate our business as we fuel our key engines of growth, including enhanced e-commerce capabilities, global expansion, great licensing partnerships and strategic acquisitions.”
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