Püre, a manufacturer of disinfectant products, has developed a new sanitising closet that uses UV light to help retailers disinfect garments, destroying 99.9% of pathogens, while keeping retail tags intact.

As retailer dressing rooms are at high risk for cross-contamination, the new PüreCouture device is designed to sanitise garments between fittings, the firm says.

The 3.5 sq ft device offers a range of cycle options including quick sanitise to complete a cycle for small items in two minutes and can hold up to 20 garments with the combination use of hanging and rack space.

“PüreCouture gives retailers a turn-key solution to ensure employee and customer safety while abiding by best practices for serving customers. We see this as a new product with immediate needs as well as a long-term alternative to dry cleaning and manual sterilisation of merchandise,” says Micaela Johnston, president and CEO of Püre.

The device is also available for in-home use as an alternative to traditional dry cleaning, using UV-C light, vibration, and gentle steam in place of chemical treatments.

Püre says the process is safe for the colour, brightness, and care of delicate materials including silk, cashmere, and wool.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Research is ramping up around the world to provide textiles with antiviral and antibacterial properties. Brazilian textile major Santista Textil is set to launch a new fabric treatment that protects workwear, denim and other apparel from SARS-CoV-2, the strain that causes the novel coronavirus, while denim finishing technology specialist Jeanologia has also developed a sanitisation box that it says is certified to eliminate the coronavirus from textiles, apparel and footwear.