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April 27, 2021

Santoni picks PLM to drive digital strategy

Luxury Italian footwear brand Santoni has invested in a new Product Lifecycle Management (PLM) solution to accelerate its digital strategy and counter the challenges posed by the Covid-19 pandemic. 

By Beth Wright

Luxury Italian footwear brand Santoni has invested in a new Product Lifecycle Management (PLM) solution to accelerate its digital strategy and counter the challenges posed by the Covid-19 pandemic. 

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Founded in 1975 by Andrea Santoni, the brand is led today by his son Giuseppe and sells in more than 80 countries worldwide, employing around 600 people at its headquarters in Corridonia and across its commercial, retail, and marketing activities worldwide. 

It has selected Centric Software’s Product Lifecycle Management (PLM) solution to help share creative ideas and product information more easily. 

Santoni’s COO Riccardo Pianesi explains that whilst the Covid-19 pandemic slowed down sales, it accelerated the company’s decision to adopt a PLM system.

“The blueprint of the company is innovation in the spirit of tradition, so we wanted to introduce a new technological concept to help manage the creation, development, and realisation of our products that are characterised by craftsmanship,” Pianesi says. “Prior to PLM, without meeting each other face to face, it was more or less impossible to meet our targets.

“Our first goal was to have more knowledge of the creation and development stages of our production. We needed a place where people involved in these phases could have access to data and keep track of what has happened in the past around management, materials and models.”

Another key objective for Santoni is to continue to progress its sustainability initiatives, which include sustainably-focused line ‘Santoni Rethink’, for which the material selection process is particularly important to ensure suppliers are meeting sustainability targets.

“Centric PLM enables us to catalogue information about materials, and has an important role in material research and also personalisation for our customers,” Pianesi notes.

He adds the biggest advantages of selecting Centric Software include its technical competence with footwear – as the production activities and technical issues for shoes are significantly different than for garments – as well as its expertise in remote implementation. 

“In 2019 I would have thought it was impossible to manage this type of project remotely but now I have seen that the teams are very committed and capable of implementing the PLM project remotely. When ideas can be communicated clearly, it can be done from anywhere.”

What’s more, Pianesi explains Santoni will be able to better differentiate between company wants and needs: “Sometimes we feel what we want to do is more important, but PLM will help us focus on what we have to do.”

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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