Viscose fibre producer Sateri has pledged to become the world’s leading net-positive fibre producer as it laid out its sustainability vision for the next decade.

Its vision for 2030 is anchored around four key pillars in response to environmental and social challenges faced by the cellulosic fibre industry: climate and ecosystem protection, closed loop production, innovation and circularity, and inclusive growth.

Notable targets including net-zero carbon emissions by 2050, achieving 98% sulphur recovery rate at all its mills by 2025, utilising textile waste and produce viscose products with 50% recycled content by 2025 and 100% by 2030, and supporting more than 300,000 local families and smallholder farmers to develop sustainable livelihoods.

“As a raw material supplier, Sateri will do our part and respond to the urgent need to decouple growth from further resource impact,” says Sateri’s president Allen Zhang. “This is something that will underpin our growth, in addition to QPC (Quality, Productivity, Cost) and continuous improvement which are well-embedded in the company.”

Sateri was set up in Shanghai in 2002 as China’s first wholly foreign-owned cellulose enterprise a year after China joined the World Trade Organisation. It operates five viscose mills and a yarn spinning mill in various parts of China. In more recent years, it has diversified from woven to non-woven and lyocell fibres, and with more differentiated products including recycled fibres.

Zhang adds: “As we enter a new decade, we will continue to grow and diversify our product offerings to customers, and remain a vital raw material supplier. But our growth strategy cannot be based on just volume and scale. We want to be a value and purpose-driven company, and there are compelling reasons for us to do so.”

Sateri’s 2030 Vision was conceived after months of discussions with management members and external stakeholders including customers, brands and NGOs. The process was facilitated by BSR, a sustainability consultancy, led by its Asia Pacific vice president, Jeremy Prepscius.

“The challenges facing the garment industry require all value chain participants to invest, innovate and integrate sustainability into their business models. This requires leadership and alignment and will need determination to succeed, which is what Sateri is striving to do,” said Prepscius.

In the coming months, Sateri says it will form workgroups to develop action plans to deliver on the identified targets

The company recently announced a US$48m investment in a new R&D innovation centre as part of efforts to diversify its portfolio of fibre products and further its closed-loop manufacturing capabilities. 

Click here for just-style’s interview with Zhang on why the Covid-19 pandemic has underlined the importance of a resilient and agile supply chain.